22.06.2023
The Union of Chambers and Commodity Exchanges of Türkiye (TOBB) took action to increase qualified human resources in the e-commerce sector. Under the coordination of TOBB, 500 people will receive e-commerce training in 1 year with the cooperation and contributions of Trendyol, Yemeksepeti, Amazon Türkiye, Ideasoft, Ticimax, Hipotenüs, Askon Design Center and TOBB ETÜ SEM. The project will start in July.
Under the leadership of
the Union of Chambers and Commodity Exchanges of Türkiye (TOBB), specialization
trainings are starting to increase qualified manpower in e-commerce and to
contribute to the digitalization process of SMEs. Under the coordination of
TOBB; Amazon Türkiye, Trendyol, Yemeksepeti, Askon Design Center, Hipotenüs,
Ideasoft, Ticimax and TOBB ETÜ SEM will be given with the cooperation and
contributions of e-commerce expertise trainings will start on July 17 on the
online platform.
The project aims to
provide e-commerce training to a total of 500 people within 1 year. There will
be at least 40 people in a training group. TOBB ETU Continuing Education Center
(SEM) instructors will provide 34 hours of the total 52-hour online training,
and the rest will be provided by expert private sector representatives who work
professionally in the sector.
- Successful participants will receive certificates
The E-Commerce
Expertise Training project will increase qualified human resources in the
e-commerce sector and enable SMEs to digitalize and start e-commerce. The
project will also support increasing the sales capability and volume of
individuals or businesses.
The project, which is
owned by the TOBB Türkiye E-Commerce Council, aims to provide both theoretical
and practical information to the participants simultaneously with the lectures
given by academics and sector representatives. In addition, the trainings offer
an important source of capacity building both for those who want to start a new
business in the field of e-commerce and to meet the employment needs of
existing e-commerce companies. According to the evaluation to be made at the
end of the project, successful participants will receive a certificate from
TOBB ETÜ SEM.
- Opportunity for earthquake victims to attend trainings
free of charge
Within the scope of the
E-Commerce Specialization Training Project, free training will also be provided
for those affected by the earthquake that occurred on February 6 and grieved
the whole country. Earthquake victims who want to specialize in e-commerce will
be given free training by TOBB ETÜ SEM in classes within the predetermined
quota. Participants will be able to register online at
https://www.sem.etu.edu.tr/egitim/e-ticarette-uzmanlik-egitimi.
- Full support from e-commerce companies
Ediz Habip, General
Manager of Amazon Türkiye Marketplace: “Supporting small and medium-sized
enterprises is a fundamental part of our activities as Amazon. In this
direction, as Amazon Türkiye, we are very happy to support the E-Commerce
Expertise Training program, which came to life under the leadership of TOBB
Türkiye E-Commerce Council. We believe that this training program, which will strengthen
the experts who want to develop their careers in the e-commerce sector and the
digitalization journey of SMEs in Türkiye, will make a significant contribution
to the development of the sector and more SMEs to benefit from the advantages
of e-commerce.”
Trendyol Executive Board Member Ozan Acar: “We aim to contribute to Türkiye’s
digitalization by sharing our knowledge and experience. We contribute to the
e-commerce development of our sellers with Trendyol Academy, our training
platform that we launched to contribute to their adaptation to e-commerce. On
the other hand, we provide technology and e-commerce consultancy to businesses
in the earthquake zone with the ‘Order Hope’ program, which we launched to
contribute to local producers, sellers and craftsmen in the disaster zone. With
this cooperation with TOBB, we will both support more SMEs to digitalize and
step into e-commerce and continue to heal the wounds of the disaster zone with
solidarity.”
Yemeksepeti CEO Mert Baki: “E-Commerce
Expertise Training Project aims to increase qualified human resources in the
e-commerce sector and contribute to the digitalization process of small and
medium-sized enterprises under the leadership of TOBB Türkiye E-Commerce
Council. In addition to the financial support we offer as the main supporter,
our executives will make presentations on ‘the place of data in fast trade’,
‘relationship management with business partners in fast trade, business partner
experience development and growth strategy’, ‘ideal user experience design in
fast trade’ in these trainings and share their knowledge and experience with
the participants.”
İsmail Okan Konyalıoğlu, General Manager of Askon Design
Center: “This program,
prepared with the contributions of TOBB and its business partners, will offer
its participants a blended form of theory and current practice. We believe that
this program, which provides the opportunity to ask questions one-on-one in the
light of current experiences, is an opportunity for both individuals and SMEs considering
positioning in digital media”.
Kemal Çatmakaş, General Manager of Hipotenüs: “In the TOBB training, we will also talk about
cases that include our or our customers’ experiences in our 21-year e-commerce
infrastructure adventure. We will provide the participants with not only
information but also conceptual training. Although the topics we will explain
within the scope of this training will be exemplified specifically for
Hipotenüs, it will contain important details that apply to the entire e-commerce
ecosystem.”
IdeaSoft CEO Seyhun Özkara: “The e-commerce ecosystem is growing day by day and the
need for qualified labor force is increasing in parallel. However, today,
millions of employment potential cannot be used due to the lack of specialized
personnel. E-commerce businesses also need specialized personnel. As IdeaSoft,
we are now cooperating with TOBB after universities for the employment of
specialized workforce in the e-commerce sector.”
Ticimax Founder CEO Cenk Çiğdemli: “This project brings together practical and
theoretical knowledge as a training program that both academics and industry
stakeholders will carry out together. Due to this feature, it will fill an
important gap in the sector. The shortage of experts in e-commerce is an
important problem. The employment gap in this field is growing day by day. One
of the goals of this project is to close this gap rapidly under the leadership
of TOBB Türkiye E-Commerce Council.”