24.04.2014 Niğde
TOBB President M. Rifat Hisarcıklıoğlu attended the Institutionalization of Family Business seminar and provided information on the matter of entrepreneurship.
Hisarcıklıoğlu stated that the solution to unemployment lies in
entrepreneurship, going on to report that 1 million new people join the
employment force each year and that the only way to provide jobs to everyone is
through entrepreneurship.
TOBB President Hisarcıklıoğlu emphasized the need to increase the number
entrepreneurs in order to increase prosperity.
Stating that the current generation is very lucky in regards to
entrepreneurship, Hisarcıklıoğlu said, “I would like to stress to the
university students in the hall here today: Gravitate towards a sector related
to your field of education. That is the appropriate training you receive. That
is very important for success.”
Hisarcıklıoğlu stated the need for increasing the number of woman
entrepreneurs in Turkey, urging that women should not just be confined to
homes.
The TOBB President said that the generation which had no knowledge of
the internet or technology, brought Turkey’s export volume up to 152 billion
USD from 3 billion USD in just 30 years, “I believe that the current generation
will greatly increase our export volume. Our goods have spread to all over the
world.”
- The importance of branding
“If you want to make large amounts of money, you need to market your
goods well and make them into brands,” said Hisarcıklıoğlu and went on, “After
branding, you need innovation,” going on to provide examples, Hisarcıklıoğlu
spoke in regards to the nature of entrepreneurship:
“First you must dream. Dreams are the freest you will be. Then you must
set yourselves a goal and work hard. Hard work is behind success. Work honestly
and do not be afraid to fail. The essence of entrepreneurship is courage.”