19.03.2021 Ankara
TOBB and Google have launched the “Google for Small Business” platform for the digitization of small businesses in Turkey. The platform will support businesses to maintain their presence in the digital world by strengthening them. TOBB President Hisarcıklıoğlu said, “This platform is an opportunity for small businesses to move their business to online,” while Google Turkey Country Director Mehmet Keteloğlu said that, “Under the new normal conditions, the way to compete is to turn to digital”.
The
Union of Chambers and Commodity Exchanges of Turkey (TOBB) and Google have
collaborated to digitize small businesses. The “Google for Small Business”
platform will help businesses build their presence on the internet as a fact of
the digital economy, supporting and developing sales to their customers through
different online channels. The platform, which aims to adapt and strengthen
small businesses to the reality of the digital economy, which has come to the
forefront during Covid-19, explains the necessary product and solution
proposals step by step in a single point. The platform offers the products,
tools and trainings which businesses need online for free.
- Hisarcıklıoğlu’s call to small
businesses
Evaluating
the 'Google for Small Business' platform, TOBB President M. Rifat
Hisarcıklıoğlu pointed out that the way they do business has changed with the
Covid-19 pandemic and emphasized that digitalization tools are at the heart of
this change. Hisarcıklıoğlu stated that as a result of urgent needs, many SMEs
can benefit from the digital transformation tools they already know, “Now,
together with Google, we are launching the Google for Small Business platform,
which will guide small businesses to move them to digital, where Google's
digital transformation tools are gathered under one roof. The most difficult
process for small businesses during digital transformation is to have access to
the right tools. With this platform that we have implemented with Google, we
want to show small businesses the digital transformation tools that Google
offers and we want to explain them step by step and enable them to use them in
the right ways. With this project, I believe that many small businesses will
make themselves more visible in the digital world and carry their processes to
digital more easily.”
TOBB
President Hisarcıklıoğlu said: “There are many solutions in the project both
for businesses that have improved in digital transformation and for businesses
that have not yet started their digital transformation. If you have a hardcopy,
a digital copy is necessary. This project with Google is an opportunity for
small businesses to take their business digital. Many solutions that will
benefit small businesses are located under one roof. In this context, I invite
all SMEs to benefit from this project.”
- Great support for small
businesses from Google Turkey
Mehmet
Keteloğlu, Country Director of Google Turkey, stated his views on 'Google for
Small Business': “One of the most important insights we gained from our work
with SMEs was the need for a practical guide that guides them step by step to
move their business online. Announced as part of our collaboration with TOBB
and offered free of charge to businesses, 'Google for Small Business' adds to
the tools we offer as Google to facilitate the digitalization journey of SMEs.
Google
Turkey Country Director Mehmet Keteloğlu stated that small businesses, which
will play a vital role in the improvement of the economy all over the world,
represent 99 percent of the enterprises in the EU and create 85 percent of the
new employment. According to TURKSTAT's 2019 data, 3,221,000 SME-class
enterprises operating in the industrial and service sectors in Turkey account
for 99.8 percent of the total initiatives.”
Noting
that while the number of consumers who started their product and service search
journey online with Covid-19 is increasing day by day, it is critical for
businesses to take part in the digital world fully and to be able to face
customers in these searches, Keteloğlu said, “As Google Turkey, we are
determined to support businesses in these journeys while the path to growth and
competitiveness in their new normal conditions is to turn to digital.”
- What's on Google for Small
Business?
70%
of small businesses worldwide say they need help saving time while doing their
jobs, and more than 65% say they are looking for easy-to-use tools to help them
promote their business. In this respect, having an online presence is critical
to business success today.
Google
for Small Businesses, which businesses can benefit from free of charge, offers
a “tailor-made” plan to help them stand out online, reach more customers, and
work more efficiently by choosing the right Google tools.
The
plan includes recommendations for first-time or more effective use of products
such as Google My Business, YouTube, Google Ads, G Suite, Google Analytics,
Grow My Store, Google Domains, Test My Site, and Market Finder.
Google
for Small Business includes the Online Success Guide, which provides businesses
with step-by-step information on how to move and develop their business to
digital.
The
site also offers tips on combating the Covid-19 pandemic, which presents many
challenges, and a collection of marketing tools that support businesses to get
new opportunities.
While
it was primarily developed with the needs of small businesses in mind, Google
for Small Businesses also has tools and resources that can be valuable to
larger businesses.
SOURCE
LINKS:
Google
for Small Business: https://smallbusiness.withgoogle.com/intl/tr_tr/#!/
Google
Digital Turkey Platform: https://grow.google/intl/tr
Grow
My Store: https://growmystore.thinkwithgoogle.com/intl/tr_tr
Google
My Business: https://www.google.com/intl/tr_tr/business
Digital
Workshop: https://learndigital.withgoogle.com/dijitalatolye