21.10.2021 Ankara
The Union of Chambers and Commodity Exchanges of Turkey (TOBB) President Rifat Hisarcıklıoğlu attended the Association of All Industrialists and Businessmen (TÜMSİAD) 4th International SME Summit via a video message.
Hisarciklıoğlu said in the
video message that SMEs in particular should take their business digital.
Noting that the volume
of e-commerce in Turkey increased by 75% in the first 6 months compared to the
same period last year, Hisarcıklıoğlu noted:
“In the first half of
last year, the proportion of e-commerce in general trade was 8 percent. Now
it's up to 14 percent. After Covid-19, the orientation to this area will
continue unabated. When we look at the world, we see that all fast-growing
companies have chosen the e-commerce route. Therefore, we now have to digitize
our products and services. The growing need for digitalization affects SMEs the
most. SMEs that fail to realize their digital transformation are struggling to
continue their commercial lives. As TOBB, we are implementing the Smart SME
Platform from here.”