09.11.2021 Ankara
“Products from the Region” Program was launched in cooperation with the Union of Chambers and Commodity Exchanges of Turkey (TOBB) and Trendyol. Within the scope of the program, geomarked products registered by the Turkish Patent and Trademark Authority throughout Turkey will meet with consumers in Trendyol. It will contribute to the increase in the revenues of producers in Anatolia.
The Union of Chambers
and Commodity Exchanges of Turkey (TOBB) and Trendyol launched the Products
from the Region Program, which includes thousands of geomarked products from
all over Turkey. Geomarked products grown in Turkey and registered by the
Turkish Patent and Trademark Authority will meet consumers at the Products
Boutique from Trendyol Region. Supporting producers and local production in
Anatolia by adopting Geomarked products with this program, Trendyol aims to
strengthen local producers with its support for marketing, finance, operations
and education.
- Boutique from Trendyol for local producers
To geomarked product
vendors participating in the program, special commission discounts, advertising
marketing support, special support in operational processes, e-commerce
trainings with Trendyol Academy, shipping at corporate contracted prices and
wide opportunities are offered through specially appointed e-commerce
consultants. In addition, vendors participating in the program can benefit from
the Trendyol SME Support package.
- TOBB President M. Rifat Hisarcıklıoğlu
M. Rifat
Hisarcıklıoğlu, President of the Union of Chambers and Commodity Exchanges of
Turkey (TOBB), stated that as TOBB, they fully support the local product and
geomark manufacturers and the commercialization of these products.
“Turkey has a wealth of
products unique in the world. By gaining a permanent place in our lives, we
consider our regional products that have reached today as our most important
national values. Together with our Chambers and Exchanges, we continue to work
to ensure that these values are registered and protected and passed on to
future generations."
Hisarcıklıoğlu stated
that the geomark on the products will increase added value and allow them to
expand into new markets.
“We are in an age of
increasing demand for the local goods. The geomark application also registers
the quality standards of these domestic products and contributes to their
commercialization. Since 1996, a total of 921 products have been registered
with geomarks. 40% of geomarked products are the success of our Chambers and
Exchanges in addition to the ones in the process of applying. Turkey has 7
registered geomarks with the European Union; 5 of them have been registered by
our Chambers/Exchanges. We know that geomarked products make the region where they
are produced a center of attraction. Opening up local products to larger
markets also increases regional development and employment. We are launching a
collaboration with Trendyol to create a new and fast marketing and distribution
channel for our manufacturers. With the Products Program from TOBB and Trendyol
Region, it will be possible to sell local and geomarked products all over
Turkey. Our next step is to expand our cooperation to market these products to
the world via the Internet. I invite all our SMEs to benefit from the
commission discounts, mentoring, advertising and cargo support offered within
the scope of the Products from the Region Program.”
- Trendyol Group President Çağlayan Çetin
“As Turkey's Trendyol,
we attach importance to the future of geomarked products that are a reflection
of our country and cultural values. With our Products from the Region Program,
we bring together our geomarked products registered by the Turkish Patent and
Trademark Authority, which create added value for our country, with all of
Turkey. 98% of Trendyol's sellers are domestic companies. 72% of the products
sold through our platform are produced in Turkey. After 14,000 sellers started
working with Trendyol, they produced or produced a new product in Turkey.
Anatolian provinces in particular are benefiting more and more from Trendyol.
In 2020, 93% of our vendors outside the three major provinces, which reached
42,000, say they have reached new customer groups thanks to Trendyol. We also
support sustainable regional development by bringing together SMEs and
tradesmen outside the three major provinces with millions of customers in
Turkey. However, we continue to support our local producers to overcome the
difficult pandemic period. Millions of consumers in 81 provinces of Turkey can
now access the geomarked products they need with a single click. In this way,
we also contribute to sustainable development and increase the revenues of
producers who are the real owners of the product.”
- Trendyol’s Products from Region Program with TOBB
Cooperation
Benefits to be offered
to local vendors who sell geomarked products which apply
Commission support
After the application
date:
• sellers starting
sales within 7 days: 40% commission discount for the first 1 month, 15%
commission discount for the next 2 months
• sellers starting
sales within 8-15 days: 30% commission discount for the first 1 month, 15%
commission discount for the next 2 months
• Sellers who start
selling in more than 15 days: 15% commission discount for the first 3 months
Advertising and marketing support
• Vendor ad balance of
500 TL
• Special support
service via e-mail in operational processes
• Project-specific
banner and boutique support
• Advertising and
marketing support to be given to campaign boutiques to be done periodically
• Special label support
that the products belong to the regional products project
Partner support
• Possibility to send
cargo at Trendyol corporate contracted prices
• Special offer and
service support from 180 partners for e-commerce adaptation
Education support
• Specially appointed
e-commerce consultants
• Special e-commerce
trainings with Trendyol Academy
You can apply to TOBB
and Trendyol, Local Products Program with reference code 000-81-000 at https://partner.trendyol.com/onboarding/satici-formu.
Application deadline is
December 31, 2021.