24.11.2021 ANKARA
The Union of Chambers and Commodity Exchanges of Turkey (TOBB) and Visa announced that they will offer POS device support to facilitate the transition of women entrepreneurs to card acceptance in order to increase their sales. 1,000 women entrepreneurs applying through the Smart SME Platform will benefit from the campaign developed for European SME Week.
TOBB and Visa have
announced a new incentive program for women entrepreneurs. POS device support
will be provided to 1,000 women entrepreneurs in order to facilitate card
payment in order to increase their sales with this work, which is a
continuation of the “A Purchase Makes a Big Difference” campaign, which was
launched to support small businesses to continue their activities during the
pandemic and to invite consumers to meet their needs from small businesses.
The campaign for
European SME Week aims to make it easier for women entrepreneurs to accept card
payments and thus support women's entrepreneurship in Turkey, with the aim of
reaching cardholders who do not prefer to pay with cash.
In order to benefit
from the campaign, women entrepreneurs will be able to apply through the Smart
SME Platform, Turkey's digitalization base, until December 31, 2021, where SMEs
have access to comprehensive products, services and trainings on
digitalization.
1,000 women
entrepreneurs who meet the criteria and purchase POS devices for the first time
between the specified dates will be able to benefit from the campaign. Women
entrepreneurs who are eligible for incentives in line with the criteria at akillikobi.org.tr/pos-destegi/ will be able to benefit from this support with
the new year.
TOBB President M. Rifat
Hisarcıklıoğlu noted, “While half of our population is women, women make up 1/3
of the working life. When we look at entrepreneurs, 1 in 10 entrepreneurs are
women entrepreneurs. This rate was 4% in the past; we have reached 10% today.
In order for our country to achieve its future goals, women need to be more
integrated into the economy. The number of women entrepreneurs among
entrepreneurs needs to increase. With this vision, we established TOBB Women
Entrepreneurs Council organized in 81 provinces in 2007 in order to increase
women entrepreneurship. TOBB Women Entrepreneurs Council undoubtedly has a part
to play in the increase in the number of women entrepreneurs in our country.
As consumers, our
tendency to pay by card has increased significantly recently due to the
pandemic. As TOBB and Visa, we want to support women entrepreneurs who set out
for trade and production with POS device support to accept card payments and to
help them sell more.
In this way, TOBB and
Visa have launched a new collaboration after the Smart SME Platform, the “A
Purchase Makes a Big” campaign and Card Spending Reports. I invite all women
entrepreneurs who started their businesses in 2021 to benefit from this
support.”
Merve Tezel, General
Manager of Visa Turkey, said, “As Visa, we provide mentorship to empower women
entrepreneurs in business life under many headings so that they can grow their
business. Now, within the scope of our “A Purchase Makes a Big” campaign, which
we launched with TOBB to support small businesses during the pandemic, we want
to support women entrepreneurs in accepting payments through cards. We invite
all our women entrepreneurs to apply through the Smart SME Platform.”